Red Digital Cinema, founded by Jim Jannard, has been a trailblazer in the digital cinematography industry. The company's innovative Red One camera, introduced in 2007, marked a significant shift in the industry, boasting 4K resolution and a sensor comparable to analog film. Following the success of the Red One, Red Digital Cinema continued to impress with its DSMC and DSMC2 systems, offering professional digital stills and motion capture cameras with interchangeable lens mounts. The company's commitment to evolving cinematography, rather than eradicating traditional film, has led to its widespread adoption in the industry. With its cutting-edge technology and notable clientele, including renowned directors and award-winning films, Red Digital Cinema remains a driving force in the world of digital cinematography.